CustomerGauge is a software-as-a-service platform that helps clients improve customer experiences. The system automatically measures, analyses feedback and has close-loop tools to retain customers better, and reduce churn, all based on the industry standard metric Net Promoter System®. Results are published and analyzed in real-time, using highly customizable and flexible reporting tool making it ideal for global enterprises.

CustomerGauge has been embraced by businesses around the world, growing a global portfolio of B2B and B2C clients in six continents. Across the consumer electronics, fashion, financial services, medical and chemical industries, CustomerGauge has helped pioneer tools that deliver real-time feedback across the organization, and it has been among the first software platforms to segment customers based on hierarchy and lifetime value.

The company was launched in 2007 by Adam Dorrell and Camilla Scholten – both marketing professionals with backgrounds in IT and Consumer Electronics, as well as Net Promoter. The company is privately owned, and headquartered in Amsterdam, Netherlands (base for all development and marketing), it has offices in Boston USA and a growing Asia/Pac business.



Insights into the loyalty of your customers are the input for building a better company. Send out personalized invitations and customized surveys to get all the relevant information you need. Both automated and manually.

No more copy-and-paste-type compiling of reports to get the result you need. CustomerGauge's highly sophisticated reporting tool offers a broad range of reports to get to the insights you need. The intuitive Report Designer allows for customization of clear, concise, graphical reports for anyone in the business.

The voice of the customer should be available on the desk or smart-phone of all your employees. Sharing feedback with colleagues puts everyone on the same page and reminds them who really is in charge - your customers. Secondly, sharing the feedback on a dedicated review site will increase the trust you convey to potential and existing customers.

Add multiple sources of customer data to increase the power of your analysis. And with CustomerGauge’s flexible REST-ful API or dedicated integrations (Salesforce, Freshdesk, Magento), you can merge loyalty data with any other data that you wish.

For B2B companies, the Net Promoter® system is ideally suited to better manage customer relationships. To do so, you need to understand what the spectrum of your accounts looks like and where the danger zones are.

Net Promoter is not a passive listening tool, it’s actionable input to improve the company. So when a customer tells you he is not happy, it’s up to you to do something about it. With automated alerts, CustomerGauge warns you when a customer requires follow-up.

Net Promoter on an enterprise scale has a lot of moving parts. CustomerGauge is designed to scale up with you as necessary and accommodate you every step of the way. Because of all of our experience with big enterprises, we can get you started in no time.

CustomerGauge is built for a world that speaks languages other than English. Just look at the company’s heritage: founded by an international team, with roots in the US, Europe, and Asia. We understand what it’s like to do business across borders and we prove it in our multi-language systems and surveys, international staff, servers in 3 continents and more.



Van Diemenstraat 182B
1013 CP Amsterdam
020 8202160

Opgericht in 2007
FTE: 21 tot 50


Type software

  • Analytics & Business Intelligence (BI)


  • Niet-sectorspecifiek

Gevestigd in

  • Nederland
  • Verenigde Staten